Clavicular has been an extraordinary marketing campaign by Kick

Braden Eric Peters (born December 17, 2005), recognized online as Clavicular or Clav, is an American online streamer and influencer. He ended up being recognized in 2025 on TikTok and Kick for his ‘looksmaxxing’ web content, which analysts have actually referred to as extreme and questionable, specifically for his campaigning for of techniques including face ‘bone shattering’, obtaining aesthetic plastic surgery, taking anabolic steroids and lipodissolve items, and making use of crystal meth to remain lean.

In December 2025, a livestream clip of Peters striking a guy with a Tesla Cybertruck went viral online and brought him to broader focus, as did his meeting with conservative political commentator Michael Knowles in which he defined United States vice president JD Vance as ‘subhuman’, contrasting him with California governor Gavin Newsom, whom he labelled a ‘Chad’. Adhering to disputes while appearing alongside far-right streamers, Peters has explained himself as apolitical.

Looksmaxxing web content

Peters became popular online by 2025 for his content concentrated on looksmaxxing on both Kick and TikTok.read about it clavicular from Our Articles His pen names is based upon the focus put on clavicle width within the looksmaxxing neighborhood. He advises fans on just how to ‘ascend’, or to end up being a lot more attractive and ostensibly obtain social power and sex-related leads because of this, and to ‘hardmaxx’, a looksmaxxing term for going through intense and agonizing physical alterations.

He has joined and promoted for looksmaxxing practices such as ‘bone shattering’, a pseudoscientific practice involving striking one’s bones with a hammer or one’s fist in order to have them expand back stronger, and taking crystal meth to suppress his hunger and continue to be slim. He has actually spoken about taking anabolic steroids over numerous years to become more muscle, which, according to him, made him infertile by 2025 as a result of his body no more normally creating testosterone. By late 2025, he additionally began selling access to a self-improvement and looksmaxxing course called the ‘Clavicular System’, later on called ‘Clavicular’s Clan’, for $50 each month. The training course provides guides on how to ‘rise’ and on suggested peptides to absorb order to do so.

For Wired, Jason Parham wrote in September 2025 that Peters was just one of looksmaxxing’s ‘most popular influencers’. In January 2026, Thomas Chatterton Williams of The Atlantic referred to him as the ‘newest celebrity’ and ‘most recognizable member’ of the looksmaxxing movement, Charlie Sabgir of Rolling Stone called him ‘a premier number’ within looksmaxxing, and Dave Schilling of The Guardian called him ‘among the most noticeable influencers in the looksmaxxing community’. According to Joseph Bernstein of The New York City Times, by February 2026, he was earning more than $100,000 a month from his Kick live streams. A November 2025 video of him injecting his then 17-year-old partner with fat-dissolving peptides to improve her jaw additionally acquired focus online. In a later stream, he injected influencer Jenny Popach with Aqualyx, a fat-dissolving acid.

Tesla Cybertruck event

On December 24, 2025, a video from an online stream of Peters striking a male with a Tesla Cybertruck in Miami-Dade County swiftly flowed online. In the video clip, the man, who had supposedly been stalking the streamer and had previously tossed red fluid on him, climbs onto the hood of the cars and truck, and a person off-camera urges Peters to start driving. He speeds up and appears to run over the man prior to asking if he is dead. A female sitting next to him says, ‘I don’t recognize,’ to which he responds, ‘Ideally.’

Later on in the real-time stream, Peters talks with a male in a reflective vest and states that he struck the man in self-defense and affirms that there were numerous individuals, among whom resembled they ‘had a handgun’ underneath their clothes, bordering his automobile. A phone call between him and fellow live banner Adin Ross, in which Ross recommended him to keep online streaming and avoid speaking on the situation, additionally distributed online.

Williams, creating for The Atlantic, called the online stream ‘probably [Peters’s] most viral moment’. Following the case, he was banned from Kick. According to TMZ, Peters quickly uploaded an AI-generated photo of himself running over a man in a Cybertruck with the inscription, ‘Play stupid games, win silly prizes.’ James Fishback, a reactionary candidate for the Republican nomination in the 2026 Florida gubernatorial election, tweeted that Peters had actually done ‘nothing incorrect’ by hitting the man with his cars and truck.

Modeling

Days after his apprehension in Arizona in February 2026, Peters strolled in a looksmaxxing – themed path in New York City for designer Elena Velez, whom Bernstein called ‘understood for her use controversial web microcelebrities as models’, in collaboration with Remilia Company. Monica Sabchak of The Viewer defined him as ‘the star of the night’ and as proof that ‘the algorithm has tipped onto the path’.

Michael Knowles meeting

On December 27, 2025, Peters appeared in a meeting with conventional political commentator Michael Knowles for The Daily Cable. In it, Peters described Vice President JD Vance as ‘subhuman’ for his ‘recessed side profile’ and for being ‘overweight’, asking, ‘Exactly how are you fat and expected to lead a nation?’ He agreed with Knowles’s objection of California guv Gavin Newsom as both a ‘degenerate’ and a ‘phony’ but claimed that, in a possible 2028 USA governmental election in which Newsom ran against Vance, he would certainly choose ‘Chad’ Newsom for ‘mogging’, or being extra attractive than, Vance.

The section quickly went viral online. Various other clips of him from the meeting, including one in which he described actress Sydney Sweeney as ‘malformed’ with an ‘incredibly recessed’ ‘top maxilla’ and ‘eyes of doom without any infraorbital assistance’, likewise went viral online.

Associations with right-wing numbers

Peters was backed as a ‘overall Chad’ by reactionary political analyst Nick Fuentes for his discuss Vance; both likewise appeared in an hours-long video together, wherein Peters stated that he had actually based his social media sites method on that of Fuentes and promoted for ‘conserving European society’ by looksmaxxing and taking anabolic steroids.

A video clip of Fuentes, Peters, and conservative influencers Sneako, Tristan Tate, Andrew Tate, Myron Gaines, and Justin Waller singing along to Kanye West’s antisemitic 2025 song ‘Heil Hitler’ at the Miami Coastline nightclub Vendome likewise flowed online in January 2026. After the clip went viral on social networks, Peters protected the group singing along, creating that it was ‘just a song’ and calling it ‘funny’ that the team had ‘adequate status and impact’ to get the track played. The occurrence was condemned by Miami Beach mayor Steven Meiner. Numerous Miami club owners, consisting of David Grutman, revealed bans on the team from their venues. Peters consulted with Grutman and David Einhorn, owner of the Miami club Papi Steak, later on that month, specifying in a later online stream that he told the business owners that he was ‘not trying to do national politics any longer’. Likewise that month, he and Sneako spoke with Fishback.